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Why do you give up your summer weekends to show outdoor movies?

My wife and I are Christians and we are just trying to live out what we believe which is loving God and loving others.  7 years ago we were brainstorming of ways of serving our community.  What we came up with was opening a smoothie store and showing outdoor movies, hence the name Smoovies.  We closed the smoothie store (although we may reopen it one day) but continue to show outdoor movies.  I am a software engineer and we do not do this to make a living.  We do this as a service to the community. (Matthew 22:39)