Client: Mohegan Sun, The largest casino and entertainment facility on the East coast.
Project Requirments: Create
a full color newspaper ad that announces and showcases the features
of the 4.9 million square foot expansion.
Design Specifics:
I used the beautiful artist renderings provided by Mohegan as the visual
centerpiece—clustering them together with labels ofor each feature.
The masthead of the page reflects the identity of Mohegan Sun and provides
instant recognition as well as a visual grabber. A summary list of the
new expansion "by the numbers" presents the big changes in
the language of casino visitors—numbers!
Client: Customers
First, A leading provider of technology based marketing services in
the snow sports industry.
Project Requirments: Create
a two color sell sheet to describe the services offered and to visualy
establish the name and logo for this new company.
Design Specifics:
I chose black and a cool blue as the two colors to provide ease of readablity
while conveying the wintery aspect of Customers Firsts industry. The
logo is given prominence in the lower left by emphasizing it's size
and giving it adequit space around it. I also furthered the visual part
of the logo (sans name), by using smaller versions as bullet points
for the paragraph headings. I used the tagline “A commitment to
getting and keeping valuable customers" as another key visual—that
statement is the very core of Customers Firsts mission.
Client: Retail
Technology Magazine, The Technology & Business of Retailing.
Project Requirments: Create
a full color magazine ad that appears in the parent companies sister
publications to promote awareness of RT Magazine.
Design Specifics:
I used the cover images of previous issues to showcase the varied cover
stories offered. Color and high impact type use for the paragraph heads
conveyed the essence of what RT magazine offers to the browser of the
ad. Contact information is provided at the bottom that is easy to see
and read but not intrusive to the impact of the ad.
