Build Loyalty while Developing a Customer Database
Loyalty programs provide an effective way to track customer buying habits. Each time a customer uses his/her card, information is entered into a database. This information can be used to better communicate with your customers.
Customer information-including name, address, date of birth and phone number- is collected either by swiping the customer's driver's license or by filling out an entry form.
The customer receives a custom-designed magnetic stripe card which is then used to track the participant's buying habits including buying frequency and items purchased. Accumulated points can be redeemed for a variety of things including in-store discounts, electronic gift certificates and cross-promotions with other area merchants or vendors. Customer interest and participation is generated by allowing participants to choose the reward or level of participation they want.

Benefits:

Accurate Customer Database
Develop an accurate customer database and direct mail list. The database is updated every time the customer visits.

Flexible
Programs are designed to be flexible, allowing the client to choose the rewards or level of participation required to receive a reward.

Ease of Use
Just swipe the loyalty card to register points or to redeem a reward.

Security/Control
All transactions require a card swipe from a registered customer, eliminating fraud and abuse.

Real Time Tracking and Reporting
All confidential information would be available to the client in "Real Time." Transactional reports can include information by customer, employee or time of transaction.