Do not pass go. Do not
collect $200. Wrestling fans must all go to the jail that has been created for
them. They have no say so and no extra options. Prison inmates must sleep in the
jail cell they are assigned, sleep on the cot they are provided, eat the food
they are served, wear the clothes they are provided, and do what they are told.
That is how wrestling fans feel about the sport they love so much, professional
wrestling. As fans, they are not given any other alternative then to watch what
Vince McMahon puts on television every week. Fans could always choose not to
watch it at all. To many, that is not an option. Fans need the wrestling
entertainment they have grown to love. The only problem is they don’t have
much of a choice.
Vince’s purchase of WCW was the worst thing that could happen to professional
wrestling. When he first purchased WCW, many fans were excited about the
potential storylines and wrestler crossovers. Fans believed Vince would pump
life back into the WCW product and make wrestling more entertaining, giving them
competitive variety again. Instead, Vince threw WCW in the trash and made fans
settle for what he wanted to provide. Of course everyone knew Vince purchased
WCW to rid himself of competition, but a lot of fans still believed he would
keep it alive so they could see entertaining variety.
Many felt the WCW name was too important to just throw away. It appears it was
not as important as people thought. The question is; what happens to wrestling
now? Do fans continue to support the WWF and settle for what they are given? Do
the wrestling fans begin to turn their interest to another wrestling federation
and hope that someone emerges as a competitor to the WWF? Or worse, does
wrestling lose its fan base due to frustrated and bored fans that decide they
have had enough of the lack of variety and excitement?
Vince has been determined to rid the wrestling industry of competition to his
WWF product. For years, he had to contend with the NWA, WCW, and other
federations. He worried in the back of his mind whether or not they would
develop steam and make a charge at his company. In the mid to late 90’s, that
scary thought came true when WCW emerged as the #1 wrestling company in the
world for well over a year. The WWF was a marketing nightmare and they produced
a product that was second best. In the end, Vince’s marketing skills and
business knowledge helped WWF regain the top spot in the industry and overthrow
its competitor.
What Vince must now realize is that competition will help his company and this
industry stay alive. Imagine if there were only one sitcom on television. People
would get bored if they could only watch Friends and nothing else. After
a while their interest will turn elsewhere. Imagine if there was only one sport
to watch on television on only a selected amount of teams playing. Fans would
lose interest and want more. What if Oprah was the only talk show for
people to watch? People would scream for different formats and new and
interesting hosts.
Professional wrestling is no different. Fans need something else to turn to
when they want. Competition keeps the creative juices flowing. Without
competition, a company begins to become lazy and settle for things of lesser
importance or value. No one wants to see the WWF die. They just want to see
something else they can turn the channel to when the WWF has a dry spell. Who
knows, that other federation on the other channel may even become better than
the WWF one day and turn the wrestling industry upside down. If not, at least
fans will always have the “other” wrestling show they can watch when their
favorite brand is not on television or not stepping up to the plate and
delivering.
It is time for fans to flip over the monopoly board and scream, “I’m tried
of this game. I want something different”. There are other games to play
besides monopoly. How much longer can Vince continue to play the game?
Please feel free to send your comments and feedback to Chairshots2head@yahoo.com.
Your feedback is always welcomed.
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