Advocates for eliminating the shootout have made dozens of compelling arguments for removing this pantomime, this stain on the sport of soccer. I'm not going to repeat any of them here but I'm going to try another tack and speak to the Competition Committee in a language they will understand, the language of money!.
Shootouts cost MLS money and reduce advertising revenue!
Every game that goes to the shootout costs MLS money. How? If you don't have shootouts and the games end after 90 minutes you will ALWAYS finish the games in less than 2 hours, AND there will be more time to run more commercials in all of those games that currently end in shootouts. MLS contracts with its TV partners for two hour blocks of time to show the games. This is actually a competitive advantage that MLS should play up when comparing itself to other sports. The two hour time frame allows for a 90 minute game, 15 minutes of half-time, and pre- and post-game discussion. The 30 minutes of non playing time offer plenty of opportunity to insert commercials and help provide the revenue that MLS so desperately needs.
However, every game that goes to the shootout kills at least 8 minutes of TV commercial time and prevents MLS sponsors from having their products shown. They are not getting what they contracted for and they are not getting their products shown. Furthermore, no MLS game that has gone to a shootout has EVER finished in less than two hours, leading to another problem with economic consequences: Shootout games run over the two hour block of time and cut into whatever programming follows. I can't imagine that on games broadcast by ABC, ESPN, or Univision that this over-run does not have economic consequences. Quite likely MLS receives less revenue from its broadcast partners because these networks are not showing scheduled programming when MLS games run over the two hour block.
Come on MLS, kill the shootout and, for once, play the game like it is everywhere else. You will save money!
2. Clocks and Micro-Managment.
Now that the FIFA standard of running time clocks counting up with the 4th official holding up a sign indicating in WHOLE MINUTES how much time added on there will be is established in all major leagues around the world, why not in MLS too? MLS teams play under these conditions in the US Open Cup, in CONCACAF club matches, and in the InterAmerican Cup. Our national team plays under this format for World Cup qualifiers and in the World Cup. Would it really be so "alien" if we used the world standard in MLS too?
There are 3 problems with the current MLS "count-down" clock:
Who knows? And if we did, do we really need to codify this?
The solution to this is the word "Judgment", namely the referee's ability to take the entire half into account as it is being played and -- after 45 minutes of running time have been completed -- decide whether to add on time to compensate for various forms of time wasting.
The timing of the sport of soccer is inherently imprecise and is not subject to micro management. In short, it's different from other North American sports in the structure of play itself. This is one of soccer's unique qualities, so why confuse American fans who see soccer timed by one way in all other matches on TV, and another way in MLS?
3. Playoffs: 2 Legs, not "Best of 3".
The "best of 3" system really needs to go. Just because the "best-of-an-odd-number-of-games" is used in baseball, basketball and hockey does not mean it works for soccer. There were numerous problems with this format from the outset in 1996:
What is exactly the problem with the 2 leg, home and away format?
In my view it is the best way to avoid the defensive and physical, soccer that we have witnessed in the MLS Playoffs during the last three years. The major problem for the league in the playoffs is that the insistence of the "best of 3" series means that ONLY WINS ARE IMPORTANT AND THE ACTUAL SCORING OF GOALS IS NOT!
This is all the more ironic since for 25 years US Soccer officials have relentlessly come up with the most arcane, convoluted scoring systems to produce goal scoring. Yet in the playoffs, they do a 180, completely disregard the importance of goals and don't even realize how they have altered the outcomes.
The playoffs are supposed to be a league's showcase event, and yet the foolish attempt to have a "winner" every game and the insistence on having a best of 3 series meant that the league has devalued the scoring of actual goals to irrelevance during the playoffs.
If MLS really wants to run the playoffs to produce exciting soccer in which goals are still important, just look at the Mexican playoffs where many MLS fans will have seen this on US TV. The way the Mexican league does it is that the first game as at the home of the LOWER seeded team, the second is at the home of the higher seeded one. But what if both teams have an equal number of goals after two legs? Mexico has elegantly solved this problem and made the regular season more meaningful. Any 2 leg series where both teams have the same number of goals goes to the team with the best regular season record (which is also the team that plays the second game at home).
So why not introduce this into MLS? If draws are allowed to stand during the regular season, this two-leg playoff system makes even more sense.
Come on MLS Competition Committee! Let's play the game like it is everywhere else in the world for once! Please?