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Conducted a wide variety of types of research to support 25 product Divisions
   
 

Conducted a wide variety of types of research to support 25 product Divisions

 

The appropriate type of research depends on the goal of the project. I've been involved in all different phases of projects, from very early market exploration through product design and evaluation, advertising evaluation and optimization, and all the way to tracking. Some of the methods I've used are shown here:

  market research types
   
 

In addition, I've used market research to help improve decision-making in all of the following areas:

 

  market research applications

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