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Shauna Krikorian started working in music while attending the University of Georgia. Her first job was working with Sunny Ledfurd, (MCA), doing publicity and coordinating tours for the band. After college she became a Producer for L.E.G. Productions (www.legproductions.com). Over the next two years, she interviewed over 100 music artists, which allowed her to see and hear first hand stories of life on the road, and what worked in order to break a band. She dealt daily with both major and indie record labels, management companies and PR firms. With all of the experience she acquired, it became natural for her to move into artist management.
The first act Shauna signed was The Peak Show (Atlantic Records). She managed the band for two years, helped them develop their craft, and in 2003 opened SLK Entertainment, a vibrant artist management company. At that time, she set up office at Tyrell Studios, located on Sunset Blvd., and began booking the recording studio to many big name artists (Rod Stewart, Paul Oakenfold, Bill Medley, Burt Bacharach, The Pointer Sisters, Ann Wilson and Julie Andrews). Her experience working at the studio led her to begin managing producers and engineers as well. During that time, she managed Pablo Munguia (Britney Spears, Justin Timberlake, Nelly, Alicia Keys), Trent Slatton (Macy Gray, The Ramones, Carlos Santana), Carter William Humphrey, (Rod Stewart, Brian Wilson, Bill Medley, The Kottonmouth Kings) and Lauren Wild (Rod Stewart, Carly Simon, Art Garfunkel).
From 2001 to 2004, Shauna was the Manager of music for Tyrell Music Group, where she worked as the day-to-day manager for Steve Tyrell. In this post, she was responsible for budgeting and directing tours, festivals, private engagements, and negotiating contracts for live performances. She oversaw the publicity and marketing of A New Standard, Standard Time, This Time of The Year, and This Guy's In Love. She also toured with Linda Ronstadt and Steve Tyrell, and served as point person between the press, Columbia Records and The William Morris Agency.
During 2005, Shauna was Executive Director at Paul Anka Productions. She handled the day to day management for recording star Paul Anka, working with International PR agencies, distributors, The William Morris Agency, Verve Records and Universal Records in every aspect of the 2005 release Rock Swings. Her work included that title's marketing campaign, tour, press and radio promotion.
From 2004 to 2006, Shauna worked as the business coordinator on Rod Stewart's Grammy winning record Stardust… the Great American Songbook, Vol. III, and business coordinator on Carly Simon's latest album, Moonlight Serenade. She recently finished working on Art Garfunkel's yet untitled record, due out in 2007.
Presently, Shauna continues to oversee the activities of SLK Entertainment and also serves as the Los Angeles based Music Director for 615 Music, which specializes in the development and production of original music composition. She represents the company's catalogue and licenses tracks from its extensive production music library, to new clients based along the West Coast. She also seeks new business from networks, studios, production and post production companies in need of effective, dynamic, and award winning music for their film, television, commercial, promo, videogame, Internet, or multi-media projects.
In her role with SLK, Shauna is the Manager for such music artists as Chris Parish, Bad Fathers, Saturday's Child, Lee Newman, Carter William Humphrey and Lauren Wild. She has recently created a new division of her company, SLK Records, at which time there are five releases on the label. She has set up distribution deals for her artists, and manages day-to-day activities for those artists in the areas of negotiating contracts for live performances, supervising sales of album and merchandise, and supervision of online marketing, publicity, and branding of her artists.