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Event
& Trade Show Ideas
#1 EVENT RULE - MAKE SURE YOUR EVENT IS EFFECTIVE!! Make sure your guests
or attendees will remember your company and what you do. Studies show the best
way to get your company remembered is to send them home with something they can
use and will keep. Do you know the best way to find new customers? Without question, trade show exhibiting is one of the least expensive methods for making contact with prospects. It costs on average $250 to make a personal sales call, but only $50 per qualified lead at a show. Savvy marketers have figured out how to produce a steady stream of visitors into their booths - by turning attendees into walking billboards! Using unique promotions with clever execution will create a buzz around the convention. You know you've hit the jackpot, when you hear attendees utter the magic phrase "Where did you get that?" Make your message stand out on the show floor by using these powerful ideas: Make it Move: One exhibitor sailed foam gliders around their booth space to attract attention. The planes were imprinted with the company's logo, booth number and the message: "above the crowd." The result? High-flying fun and plenty of traffic! Another exhibitor used super-bounce balls that light up - to catch the eyes of attendees walking by the booth. Feed 'Em: A hungry audience is a captive audience. Pre-packaged food items such as candy, popcorn, or bottled water are sure to hit the spot, especially for attendees eating on the run. Make it useful: Trade shows are notorious for generating mountains of take-home material. Help attendees with their "load" by giving away imprinted tote bags. You'll receive free advertising during and after the show! Be Cool: If your target audience is of the younger generation, consider items such as a CD shaped coasters, email letter openers (shaped like "@"), or even a splashy mouse pad. Quid Pro Quo. If you are giving away expensive items, make sure you obtain valuable information in exchange for the gift. Ask prospects to fill-out a survey to determine their potential value as a new customer or for market research on a new product or service you're considering.
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