A press release is not a news piece, no matter how hard a marketing department may hope that's so. An editorial column is not a feature — though sometimes, especially when the latter is done poorly, it can be hard to tell the difference.

Different kinds of writing require attention to different types of details ... different types of story-telling skills.

American Way Magazine
Beginning with the October and December 2004 editions, though June 2005, contributed monthly features highlighting employee and passenger stories related to the new "We Know Why You Fly" corporate branding initiative.

June 1 & 15, 2005: Putting the International "D" in DFW
May 1 & 15, 2005: Let's Go: EXPO at NGO
April 1 & 15, 2005: Keith Law: Flying the Blue Jay Way [link to story republished in Batter's Box]
February 1 & 15, 2005: Love Takes Flight
January 1 & 15, 2005: The World's a Small Place
December 1 & 15, 2004: A Dan-dy Story of "Why You Fly"
October 15, 2004: "We Know Why You Fly"

• Five Rules for Communicating in a Crisis. Invited feature for The Editorial Eye 25:9 (September 2002). Includes sidebar, "'Good Words' Against Impossible Odds."
• Is Writing for a Web Audience Different? Invited feature for The Editorial Eye 25:3 (March 2002). Includes sidebar, "Mick Doherty's Advice for Web Writers."