UT Southwestern Medical Center
Marketing Manager and Web writer, 2010-11
Contributed to revising, rewriting and reorganizing written content for the re-launch of
both the new UTSouthwestern.edu website and the new MyUTSouthwestern intranet site.
Created new content for the re-launch, ranging from employee profiles to feature stories
and news briefs. Wrote content for system’s consumer magazine, UT Southwestern MED
and for other web venues including SimmonsCancerCenter.org. Drafted initial version of system’s
first internal style guide
Texas Health Resources
Senior Communications Specialist, 2005-10; senior writer (2007-10)
Worked in both print and online publications management, first as
managing editor of My THR Connection (employee intranet) then as
editor of broadsheet quarterly employee newsletter, The Source and four-color quarterly employee magazine, also called The Source.
As senior writer, contributed to all corporate communications vehicles, including internal speech-writing and e-mail composition for chief executive officer and other leadership. Served (2006-09) as corporate/internal communications liaison to external/media relations group. Created and launched initial system-wide e-newsletter, Texas Health Weekly. Created and published first system-wide Texas Health Style Guide to corporate intranet for general reference and use.
Coordinated editing 14 system and hospital-specific monthly newsletters, first in print (The Promise Press) and then as e-newsletters. Coordinated communications for annual system internal ("Texas Health Associates") and external (United Way) employee fundraisers via Texas Health Harris Methodist and Presbyterian Foundations.
American Airlines
Manager, Online Public Relations, 2004-05
Responsible for developing and implementing online external media relations strategies,
identifying new ways of communicating with media and directly with
customers, integrating online media into AA's existing media relations approach,
and developing success criteria for online outreach.
As a member of the AA Product & Revenue Communications team, also responsible for ensuring appropriate media coverage for several corporate departments, including Food & Beverage.
Managing Editor, Employee Publications, 2000-01; 2003-04
Managed internal communications team in the process of developing and publishing
print and electronic employee publications, ranging from daily e-mail newsletters
to monthly four-color newspapers. Wrote and distributed HeAAds Up!,
an on-demand electronic newsletter distributed to more than 3,000 managers
throughout the system. Coordinated the Front-Line Communicators, a collection of more
than 60 representatives from all departments with employee communications responsibilities.
Oversaw ongoing development and implementation of systemwide style guide.
Manager, Web Publishing; Chief Copywriter, Jetnet, 2001-03
Responsible for story selection and placement on
Jetnet, the
Web portal for the 130,000 employees of American Airlines, American Eagle
and TWA. Retained responsibility for AMR Publishing Board and systemwide
style guide.
Project Manager, Portal Content Management, 2001
Coordinated readiness analysis of American Airlines intranet content for
migration to Jetnet; led training of content owners in Interwoven
Teamsite, the corporate-approved content management tool.
Wrote and distributed TeamCast,
a weekly e-mail newsletter distributed to all participating content owners.
Editor, Flagship News, 2000
Wrote and/or edited all content for the monthly American Airlines
newspaper, distributed to more than 140,000 employees and retirees worldwide.
Dallas Convention & Visitors Bureau
Internet Editor, 1997-2000
Acted as project manager and coordinator for all electronic communications;
wrote and disseminated electronic press
releases and Internet-based information. Wrote and edited Web-based
content for DCVB publications and oversaw online marketing strategies.
Developed initial release of disk-based electronic media kit. Served as
project manager for downtown Visitors Center touchscreen kiosk project. Contributed
as writer and editor to other Bureau publications.
Freelance Consultant
1997-present
Perform freelance editing, writing, communications training, document
analysis, and design. Have written numerous articles and book chapters, and presented seminars and conference workshops in more than a dozen states on a variety of topics, including writing for electronic presentation, public speaking and professional communication, redesigning print media for the screen (and vice-versa) and communication in synchronous writing environments.
Rensselaer Polytechnic Institute
Teaching Assistant, 1994-97
Developed a Web-based writing curriculum for the
Department of
Language, Literature & Communication; designed and taught the
initial sections of
Writing to the World-Wide Web and Web-based
Technical & Professional Communication, as well as other
writing/research courses.
Bowling Green State University
Assistant to the Director of
General Studies Writing, 1993-94
Teaching Assistant, 1992-94
Trained and evaluated first-year instructors; coordinated departmental
Macintosh Lab; taught all levels of composition, research, and writing,
including a graduate seminar on computer-mediated communication (CMC);
designed and taught first-ever BGSU writing course to utilize e-mail
and the Internet.
St. Patrick of Heatherdowns Parish and School
Director of Youth Ministry, 1988-92
Coordinated volunteer, retreat, and social opportunities
for largest parish in the
Diocese of Toledo, Ohio. Taught
in parish's junior high school classrooms and in various
Toledo-area parochial high schools. Member of parish Executive Staff;
directed several public relations efforts, including development of
newsletters and placement in existing local media.