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As noted elsewhere in this webfolio, from 2010-11, I worked as a communications
specialist and web writer for UT Southwestern Medical Center.
A variety of writing samples from that time are shown here. Links with no parentthetical indications point to live pages on the web.
Otherwise, some of these documents are saved as drafts in MS Word or as PDF documents (as noted, parenthetically).
For additional samples, please contact mickwrites@gmail.com
Simmons Cancer Center Patient Stories
Charles Florsheim - Lung Cancer
Second Glances and Second Chances
Dee Bender - Breast Cancer
A Job, a Spouse, a Healthy Diagnosis
Debbie Dunlap - Breast Cancer
“Trial” Run: Treating Cancer Differently
Anita Harkey - Lung Cancer
Optimism resonates (PDF)
Mike Satarino - Colon Cancer
Former coach makes the right call to defeat cancer (PDF)
Selected Content from UT Southwestern MED magazine
Goldberg named Neurology Chair (Word)
Taking an “image”-conscious approach to health care (Word)
Don’t let implants deter annual mammograms (Word)
UT Southwestern Simmons Cancer Center earns NCI designation (Word)
US News lauds UTSW patient care (Word)
Eight vital shots that could save your life (Word)
Other Material
I drafted the priginal copy for the
UT Southwesten "brag brochure" (PDF)
Draft copy for 2012 centerpiece "leave behind" brochure about UT Southwestern.
UT Southwestern Web Style Guide (PDF)
Original (2010) draft of internal style guide for Web team and system content owners for use
during web re-launch project.
I drafted a number of "Chair's Message" letters for department leadedrs
to distribute to their teams for review, and to publish on the new departmental
wensite, including this one (Word)
for Dr, David H. Johnson, Chair in Internal Medicine and
this one (Word) for Dr. James Stull,
Chair in Physiology.
I wrote and sent occasional system-wide e-mail updates to leadership (and the web content team) like
this one (Word)
written on behalf of Dr. Greg Fitz (executive vice president for academic affairs and provost,
and dean of UT Southwestern Medical School) or other leaders.
Throughout parts of 2010 and 2011, I wrote and sent weekly web update newsletters to the web content team (almost 100
individuals throughout the system) -- informal, mostly Q&A vehicles like this one (Word)
from Fenruary 2011 and broader, informational missives like this earlier one (PDF)
from November, 2010.
I wrote short physician bios for use in a variety of manners, like the 27 one-paragraph bios available
here (PDF).
I contributed to the production of brochures and other print mailings by copywriting, such as
this copy (Word) for an Advanced Endoscopy
oversized postcard sent in 2010.
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Web Content on the new UTSouthwestern.edu
School of Health Professions profiles
To accompany video interviews, also at these links
Nursing Profiles
I drafted the initial new department and division content for the Internal
Medicine department and 14 of its 15 divisions (all but Cardiology, which
was written by Al Marucci), for the Clinical Sciences department,
the Orthopaedic
Surgery department, the Radiation Oncology department and more.
I also contributed, as part of the web writing team, to development of other areas
of the site, including Life @ UT Southwestern,
Mission & History and more.
All of this information is available from the top-of-page
drop-down menus on the new UTSouthwestern.edu
website.
I also wrote the very first home page lead feature story to appear on the new website
upon its launch,
The Future of Medicine comes online.
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