With more than 15 years of experience in writing, editing and publication development for both print and electronic media, Doherty is a skilled public speaker, trainer and communications consultant with specializations in internal communications online media relations and, after working with American Airlines from 2000-2005, crisis communications.
|
|
|
|
Immediately before joining THR, Doherty was Manager-Online Public Relations for American and a member of the AA Product & Revenue Communications team, responsible for ensuring appropriate media coverage for several corporate departments, including Food & Beverage.
Before moving into the online PR position, Doherty's work focused on the use of
intranets, extranets and other electronic communications, but his wide range
of experience has continued to include print and interpersonal communications as
well.
Doherty has written several
book chapters regarding writing style, particularly for the Web, for various
publishing houses including Addison, Wesley, Longman and Hampton Press. He
was involved in development of some of the earliest successful efforts at
using the Web as a communications tool in both academic and corporate
environments.
As founding Editor and Publisher of Kairos: A Journal for
Teachers of Writing in Webbed Environments, Doherty developed the
first peer-reviewed Web-only academic journal in the field of English
studies. In the process, he recruited and trained an internationally based
editorial staff and board in the evaluation of Web-based materials using
synchronous and asynchronous writing environments. Kairos has been recognized by numerous publications, including The
Chronicle of Higher Education, as a leading example of use of the Web in
academia. In their popular 1997 college textbook Writing the Information
Superhighway, William Condon and Wayne Butler labeled Kairos
"extraordinarily hip and helpful." Kairos' design was used
as the basis for Jason Cranford Teague's 1997 book How to Program HTML
Frames: Interface Design and JavaScript.
Before founding Kairos, Doherty
served as Managing Editor of one of the Web's first monthly publications, Computer-Mediated
Communication Magazine, one of the early Web's most popular
periodicals until it ceased publication in 1998. Doherty recruited and
trained a locally based staff in the New York state capital district and
co-edited the magazine's most widely read effort, a January
1995 "prognostications" special issue. With nine contributions,
Doherty was also one of the most frequently published authors in the
magazine's five-year run.
Before joining American Airlines, Doherty
worked as the first Internet Editor at the Dallas Convention & Visitors
Bureau (DCVB), where from 1997-2000 he developed electronic communications
strategies for attracting visitors to Dallas, consistently a "Top
5" domestic convention destination. Highlights of his time at the DCVB
included managing the development of the touchscreen kiosk project for the
new downtown visitors center, designing the Bureau's first electronic media
kit, and overseeing efforts to present its Web site in multiple languages.
Doherty was also a contributing writer and editor to the many print brochures
and guides published by the DCVB. In September of 2000, Doherty returned to
print full time as editor of Flagship News, the monthly employee
newspaper of American Airlines. By early 2001, he had been promoted to
managing editor for all employee publications, both print and electronic, and
supervised a team of ten.
A one-year special assignment to the IT
department to coordinate and manage migration of content from print and from
previous online publications for the launch of the new employee portal Jetnet
began in March 2001. Subsequent staff re-organizations following
the events of September 11 and ensuing corporate decisions to further develop
online outlets extended the re-assignment to ITS to more than two years,
first as managing editor for Jetnet, then as chief copywriter for
online employee publications. In those positions, he was responsible for
tracking story selection and placement, overseeing the development and
implementation of a systemwide style guide, and coordinating the AMR
Publishing Board, a collection of more than 300 editors and Webmasters. Most of those responsibilities accompanied
Doherty on his return to Corporate Communications in May of 2003, where he
again assumed the role of Managing Editor - Employee Publications.
Moving the focus of the employee communications team from a product-centered
publications approach to a more strategic, storyline-based approach became the
focus of the team, including a reconstituted Publishing Board, now made up of
about 60 employee communications professionals from every workgroup across the
system and known as the Front-Line Communicators (FLC). Under Doherty's direction, the
FLC met weekly and communicated daily to coordinate overall corporate messaging.
While in academia, Doherty demonstrated an
innovative and forward-thinking approach to curriculum design and training.
He developed and taught one of the first "Writing to the Web"
courses ever offered at the collegiate level; his 1996 effort
eventually led to implementation of a regular course offering by the
Communications department at Rensselaer Polytechnic Institute (RPI) in Troy,
NY. The class is now a required credit toward RPI's burgeoning
"Electronic Media, Arts and Communications" (EMAC) major. Doherty
also developed and taught RPI's first primarily Web-based Technical &
Professional Writing courses in 1996 and
1997.
Before his time at RPI, Doherty developed
and taught the first writing course at Bowling Green State University (BGSU)
to focus on use of Internet technologies, and also served as a writing
program administrator, training and evaluating new instructors. He has taught
every level of college composition, technical and business writing, several
literature classes, and a graduate seminar on how to teach writing using
online tools.
While an undergraduate at BGSU, Doherty was
editor of the long-time campus magazine, Miscellany, which won several
regional awards for both design and content from the Society for Professional
Journalists. He graduated summa cum laude and Phi Beta Kappa with a
degree in English, and later received an M.A. in English, also from Bowling
Green, and an M.S. in Rhetoric & Technical Communication from RPI. In 1997, Doherty and his spouse Sandye Thompson
[www.sandyethompson.com]
founded the independent communications consulting group HappyDog
Communications. The two have given workshops and presentations in more than a
dozen states and have provided Web development and e-mail newsletter
publishing expertise to numerous clients. Thompson is an accredited full-time
freelance medical editor and an accomplished Web developer. Doherty's writing, dating back to the
mid-1980s, has produced hundreds of bylines for numerous publications,
including several years as a fantasy baseball columnist for ESPN.com. He is currently also Co-Managing Editor and Media Relations Manager for Batter's Box Interactive Magazine [www.battersbox.ca], a popular Canadian baseball Web site.
Doherty and Thompson have been active volunteers
in animal causes including the Dallas Dog Park and Feral Friends, the latter
for whom Doherty performed volunteer media relations work. Most appreciative of
these efforts are adopted kitty Bridget and mutt Maddie.
|