MICK DOHERTY
E-mail Newsletters
Web "guru" Jakob Nielsen:
    "... mailing lists won't have much of a future. In the long term, we need to remove everything from e-mail that is not in the nature of personal correspondence." (Alertbox, August 8, 2000)
He's wrong.
E-mail newsletters, done well, drive news and information to colleagues, clients and customers who not only want that information, but look forward to receiving it.

Of course, it's the "done well" part that's tricky ...

 
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Examples of e-mail newsletters developed from concept to product by Mick Doherty:

Texas Health Resources
Printed versions of e-mail newsletters developed for Texas Health Resources, including Texas Health Weekly and both system-wide and hospital-specific editions of My Texas Health are available upon request.

American Airlines
Note: Attachments originally distributed with these newsletters are not included in this archive. Phone numbers and other personal contact information for individuals mentioned in these publications have been genericized or eliminated.

Early in 2002, the Jetnet team launched a subscription-only e-mail newsletter designed to provide advance information about corporate events and upgrades to the extranet site. The call-it-what-it-is name of this publication is Jetnet Mail.
Sample: February 3, 2003

When the Teamsite User Group (see below) was absorbed into the AMR Publishing Board in October of 2001, the newsletter was re-purposed for an expanded audience of more than 300 editors and Webmasters systemwide. The original name, JetWired, was a play on the American Airlines daily internal news bulletin, Jetwire; again, after a reader contest, the publication was re-named @aa.
Sample: September 5, 2002 (@aa)
Sample: November 21, 2001 (JetWired)

While overseeing content management implementation before release of the new employee portal, founded Teamsite Weekly for all editors and content owners participating in Phase I; publication was re-named TeamCast following a reader contest.
Sample: September 18, 2001 (TeamCast)
Sample: August 3, 2001 (Teamsite Weekly)

HeAAds Up! and HeAAds Update!
As managing editor for employee publications at American Airlines, was responsible for compiling and distributing daily morning e-mail newsletter to more than 7,000 managers systemwide. Founded its sister publication, HeAAds Update! during the TWA acquisition; this as-needed supplement turned into a key communications tool during the weeks following the tragedy of September 11.
Sample: September 24, 2001 (HeAAds Update!)
Sample: September 17, 2001 (HeAAds Up!)
Sample: September 13, 2001 (HeAAds Up!)
Note: Attachments originally distributed with these newsletters are not included in this archive.

Other publications:

WRP E-mail Newsletter
From 1998-2000, wrote and published a regular e-mail newsletter to accompany the companion Web site to James Lester's popular college text Writing Research Papers. Originated as a monthly; changed to quarterly after first year.
Sample: Spring 2000 (quarterly)
Sample: September 1998 (monthly)

Kairotica: News [Now] on Computers & Writing
While editor and publisher of Kairos, wrote and published companion news pieces intermittently between regularly-scheduled issues of the journal.
Sample: June 1, 1998

More samples in this category are available in the categorized
Writing @ Texas Health and Writing @ UT Southwestern
areas of this protfilio.
Additional samples are available upon request.

© 1994ff., Michael E. Doherty, Jr.