Features | News | Columns
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The ability to write well reflects the innate ability
to tell a story.
And just as there are many different types of writing,
there are many different kinds of stories.
A press release is not a news piece, no matter how hard a marketing department may hope that's so. An editorial column is not a feature — though sometimes, especially when the latter is done poorly, it can be hard to tell the difference. Different kinds of writing require attention to different types of details ... different types of story-telling skills. |
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American Way Magazine
Beginning with the October and December 2004 editions, though June 2005, contributed monthly features highlighting employee and passenger stories related to the new "We Know Why You Fly" corporate branding initiative.
May 1 & 15, 2005: Let's Go: EXPO at NGO April 1 & 15, 2005: Keith Law: Flying the Blue Jay Way [link to story republished in Batter's Box] March 1 & 15, 2005: AA Provides Tsunami Relief February 1 & 15, 2005: Love Takes Flight January 1 & 15, 2005: The World's a Small Place December 1 & 15, 2004: A Dan-dy Story of "Why You Fly" October 15, 2004: "We Know Why You Fly" This internal newsletter, distributed systemwide to employees, is the official publication of AA's Joint Business Education Communications Committee (JBECC), which, as the title states, is dedicated to helping employees understand the importance of everyone at AA -- management and front-line workers, independent and union-represented -- working together. Wrote and edited all copy for the first two editions of this publication; these links lead to PDF versions of the entire four-page editions and will open in a new browser window:
October, 2004: The Problem of Fuel Prices A monthly "trade" publication and professional resource for editors, writers, journalists and other communications professionals.
Throughout various changes in other roles and responsibilities for corporate communications at American Airlines, Doherty has remained a regular contributor to the employee newspaper, writing both news and features.
Wrote and edited virtually all the content in "We Know" ... Introducing American's New Brand (September 2004) This is a PDF of the entire 16-page edition and will open a new browser window.
Sample Features:
Note: Additional corporate features published on the corporate
extranet, Jetnet, are highlighted in the
Web Content section.
Sample News: Doherty was a regular editorial columnist for The BG News and then The Catholic Chronicle in the late 1980s and early 1990s. Additional columns for these publications are available through the Sports Writing section of this site.
Weekend Snapshots (May 10, 1991 Chronicle) A Presidential Songfest (February 25, 1988 News) Overuse Corrupts Words (January 14, 1988 News) "Star Trek" More Than A Show (December 1, 1987 News) Further selections from more than 150 columns available upon request. |
Additional samples are available upon request.
© 1994ff., Michael E. Doherty, Jr.