MICK DOHERTY
Public Relations
Pulitzer-prize winning author Daniel J. Boorstin once said, "Some are born great, some achieve greatness, and some hire public relations officers." Of course, a pretty fair writer named Emerson once said himself, "I hate quotations. Tell me what you know."

These days, it seems everybody -- major corporations, smaller businesses, non-profit groups, academic outlets, even individuals -- need a public relations advocate to help them tell people what they know.

Fortunately, I've worked for 'em all.

 
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AMR Corporation
American Airlines, American Eagle and the former TWA LLC
Manager-Online PR, 2004-present.
Developed and implemented online media relations strategies, identifying new ways of communicating with media and directly with customers, integrating online media into AMR's existing PR approach, and tracking the developing state of airlines online. Also a member of the AA Product & Revenue Communications team, responsible for ensuring appropriate media coverage for several corporate departments, including Food & Beverage.

Note: Internal corporate news releases written for American Airlines from 2000-2004 were published to proprietary systems and are not available for republication here.

Batter's Box
2003-present. Contributing author, editor and PR Manager. Read more about Batter's Box in Sports Writing.

Feral Friends
2002-2003. As volunteer coordinator of media relations for this non-profit organization dedicated to the rescue abandoned and abused cats, cultivated local media contacts; wrote releases referenced in publications including The Dallas Morning News and GuideLive.com and public service announcements broadcast on local radio outlets including KYNG and KLUV. Advertising Copy
Although not part of my primary workday, I have demonstrated a flair for writing in the realm of advertising copy when called upon to do so. As part of my role on the AA Product & Revenue Communications team, I was also responsible for writing advertorial copy for travel trade publications and, when the occasion arose, for newspapers, such as development of a special Dallas Morning News advertorial series.

Dallas Convention & Visitors Bureau
1997-2000. As the first Internet Editor (see also Web Content) for this leading convention city, designed and implemented both the first disk-based and Web-based media kit [external link; partially redesigned since]; also wrote for all Bureau publications, including traditional media releases.

Kelly Fleming, independent folk musician
1999-2000. Wrote public relations material and Web site copy (see also Web Content) for Cleveland-area folk musician Kelly Fleming. Kairos: A Journal For Teachers of Writing in Webbed Environments
1996-1998. As founding editor and publisher, (see also Web Content), created and distributed all press releases and other public relations. Interviewed for and quoted in numerous publications including The Chronicle of Higher Education.

Additional samples are available upon request.

© 1994ff., Michael E. Doherty, Jr.