Front || Public Relations Index || Annotated Resumé || Contact
Mick Doherty: Ad Copy

Wrote ad copy for placement in Flagship News, including this September 2004 advertisement confirming a corporate sponsor for a special edition video distributed by mail to AA employees. Design by Tim Bolt.

We know that everyone at American shares a stake in the success of the new brand campaign. Thanks to our friends at MasterCard for hleping make our employee communications efforts possible, especially for their underwriting production of the recent Special DVD edition of AATV.

New AA campaign? ... Timeless.
81,000 employees and 80 years of experience? ... Matchless.
Help from our friends at MasterCard? ... Priceless.

When Feral Friends was chosen as Charity of the Game by the Dallas Stars for a night in September, 2002, wrote copy for these posters and other game night materials displayed around the arena and on the scoreboard. These were also later used as holiday greeting cards sold by Feral Friends. Photography by Rich Poling.

Penalty Box?
I thought you said Litter Box!

Modano's Got
Nothin' on Me!

The Puck Stops Here!

© Michael E. Doherty, Jr.