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Mick Doherty: Advertorials

In early 2005, American Airlines opted to participate in the Dallas Morning News "World Class advertorial project [external link], which entailed 12 local companies providing a full page of copy and photos for each day of a four-week period each month of the year.

As project manager assigned to oversee the AA "World Class" advertorials, was responsible for gathering photos and publications rights, writing and/or editing all copy and coordinating with the newspaper's graphics staff on approvals of each of the 28 pages, listed below and linked to as PDFs. [Note: the PDFs are quite large and may take a few moments to load.]

  • April 1: ARRIVAL TIME
    Dallas/Fort Worth International Airport thrusts region onto the world stage
    D/FW Airport, especially with the forthcoming addition of International Terminal D, brings the world to North Texas and North Texas to the world.
  • April 2: BEYOND THE HORIZON
    Additional routes provide vital links for busy travelers
    From it roots with Texas Air Transport to new routes now open to Japan, AA and D/FW Airport have helped make North Texas a world-class international destination.
  • April 3: HAPPY LANDINGS
    Location, ease of travel makes area popular choice for conventions, meetings
    Just ask the folks over at the Dallas and Fort Worth Convention & Visitors Bureaus how important the airport is to selling the area to conventioneers.
  • April 4: A ROOM OF ONE'S OWN
    Hospitality industry helps flex economic muscle
    Every year, the Dallas-Fort Worth region hosts nearly 13 million visitors -- and they have to stay somewhere. Boy, do they have options!
  • April 5: FLYING OFF THE SHELVES
    Dallas maintains its position as a fashion mecca
    Most Dallasites know about Neiman-Marcus; most probably even know that JC Penney is headquartered in Big D. But what they don't know about Dallas fashion could surprise them.
  • April 6: D-FW DINING IS FIRST CLASS
    Flights keep global flavors on local menus
    Since when can lobsters fly? Since North Texas chefs like Dean Fearing want to serve them up to customers on a daily basis.
  • April 7: TIME TRAVEL
    Cowboys, culture and cuisine converge in Fort Worth
    It's 2005. And that's a 777 flying overhead. And that -- that's a herd of cattle lumbering down Exhange Avenue in Fort Worth.
  • April 8: FLYING HIGH
    Area's world-class orchestras hit all the right notes
    Those sounds you hear coming from the Morton H. Myerson Symphony Center and the Nancy Lee and Perry R. Bass Performance Hall? Why, that'd be two world-class orchestras, right here in North Texas.
  • April 9: THAT'S ENTERTAINMENT
    Area venues play host to a galaxy of stars
    From Tony Bennett to Ashlee Simpson, Barry Manilow to the Beastie Boys, every kind of musical taste is served in D-FW's world-class arenas and theaters.
  • April 10: HIGH VISIBILITY
    D-FW's celebrated architecture stirs admiration, inspiration
    The distinctive skylines of both Dallas and Fort Worth are just a hint of the artfulness each city displays in its architecture.
  • April 11: FLIGHTS OF FANCY
    Area museums house diverse treasures
    From the Dallas Museum of Art to the Kimbell in Fort Worth, North Texas is home to many fascinating museums -- and don't forget the C.R. Smith!
  • April 12: ON COURSE
    Volunteers help guide youth to success
    Boy Scouts, Girl Scouts, Big Brothers & Big Sisters, and more -- North Texas AA and Eagle employees understand the importance of giving back to the community.
  • April 13: NEW HEIGHTS
    Volunteers make youth sports fun, formative
    From the soccer pitch to the baseball diamond and the basketball court, North Texas AA and Eagle employees put the double-A in "teAAm."
  • April 14: PREPARED FOR TAKEOFF
    Renowned competition launches musical careers
    In 1958, Van Cliburn took his virtuoso piano skills to the world; now, he brings the world's greatest amateur piano virtuosos to Fort Worth.
  • April 15: IT'S ACADEMIC
    Area universities enjoy international renown
    The D-FW area has more than 300,000 students enrolled in public and private institutions of higher learning; they come to study from near and far -- literally from Irving and from India.
  • April 16: A TOWERING EXAMPLE
    D-FW home to prominent charitable organizations
    The Susan G. Komen Foundation is known around the world, and it's just one of many major charitable organizations in North Texas -- where Something MAAgic is happening.
  • April 17: AT YOUR SERVICE
    Health-care facilities draw international patients, workers
    Nobody likes to be sick. But if it happens to you in North Texas, at least you know you'll be getting world-class care.
  • April 18: GLOBAL GAME PLAN
    American Airlines Center home to world-class teams
    NBA superstar Dirk Nowitzki is from Germany. His former teammate Steve Nash is Canadian. But that's just the beginning of the passport stamps collected by Dallas Mavericks players and coaches.
  • April 19: REACHING OUT
    Volunteers bring healing, hope, happiness to others
    World-class communities are filled with world-class people. Meet a few here.
  • April 20: D-FW HORSEPOWER
    Racing puts area on fast track to success
    Texas Motor Speedway in Fort Worth and Lone Star Park in Grand Prairie boast of very different kinds of world-class horsepower.
  • April 21: GREEN WITH ENVY
    Favorable weather, signature courses draw golfers from around the world
    The EDS Byron Nelson Championship in Dallas and the Bank of America Colonial in Fort Worth are the two marquee tournaments in North Texas each year -- but great golf is par for the course year-round.
  • April 22: BLUE SKIES
    International trade missions tell D-FW story worldwide
    Citizens in countries around the globe "know the metroplex initially because of D/FW Airport." And civic leaders in both Dallas and Fort Worth are taking advantage.
  • April 23: LASTING IMPACT
    By helping in small ways, volunteers make a big difference
    Whether it's "harmonizing the world," traveling to Bolivia to deliver supplies, or simply staying home to help the needy prepare tax returns, North Texas AA and Eagle employees find ways to lend a hand.
  • April 24: SUPER MARKETS
    International commerce reflected in North Texas
    Shopping is big business in D-FW -- billions of dollars in goods pass through the area each year.
  • April 25: BUSINESS CLASS
    Volunteers help prepare students for a high-tech future
    You may know that North Texas is home to the computer chip and has earned the nickname "The Silicon Prairie." But who's making sure the next generation knows these things?
  • April 26: FRIENDS INDEED
    Nonprofit groups count on volunteers to get the job done
    Local volunteers are what ensure that a community like D-FW doesn't ... ah, go to the dogs.
  • April 27: PRIDE OF PLACE
    American Airlines has been part of the Texas landscape for nearly eight decades
    You think AA moved to North Texas in 1979? You're only off by about fifty years.
  • April 28: AIR APPARENT
    Region destined for greatness with new arts center and international terminal
    Looking to the very near future, D-FW continues to grow as a world-class community and the additions of the Dallas Center for the Performing Arts and D/FW Airport's International Terminal D will only bolster that growth.

© Michael E. Doherty, Jr.