Organic Grapes of Wrath There's been a discernable effort among many on the left to play Wal Mart as the great mercantile satan. They bully suppliers, buy from Sino sweatshops, push the mom and pops into early retirement, market to the poor and are unfriendly to labor. But is appears the organic food industry, with projected sales of $15 billion this year, might as well be putting those blue smocks on their own workers. A recent study study published by the University of California reveals the truth behind the ambience of the do-good consumerism among the unflappably self-righteous and wealthy. The same folks most likely to throw a fit of moral indignation, and perhaps a few genetically modified tomatoes, at anything considered to be too reasonably priced or available.
As an aside, readers should know there is absolutely no evidence that organic foods are healthier to eat. In fact E. coli contamination, as a result of the heavy use of livestock manure, is a real consequence of "organic" crops. I say "organic" with quotes because the term has no universally accepted definition thus paving the way for deceptive labeling e.g, hormone free milk (all milk has hormones). Consumers in the UK are being duped as well. (If you buy 'organic produce', can you trust what you get?; 8/21/05). Back to the UC study.
But organic farming is more than just sustainable agriculture. It is about fairness, equality, respect for both nature and those laboring in it. Profit, a happy consequence not to be ignored, but certainly not the inspiration. Organic farm owners are capitalists with with a little "c". Isn't this what there marketing tells us? The truth is, it's all about marketing. Consider the following:
* Wal-Mart data. UC Berkeley Institute for Industrial Relations, 2004.
What do the growers say?
So the next time you bite into that $3 apricot, consider that your social responsibility would have been better placed buying a Fruit Rollup at Wal-Mart.