The WordSmith
by Darin M. Bush
A Matter of Character
I hope you caught my article on priestly language. I discussed jargon, and how it can hurt your
speech. What about the opposite? What about plain language? Well, maybe it is not the opposite, but I am
at a loss for words. I am searching for
a word for something we all know, but do not usually describe. The timing is ironic, because that is also
what this article is about: describing mundane things accurately, especially in
a speech. This is different from jargon,
which describes the unusual, the complicated, or the secretive. We are talking about putting a name to
normal, ordinary things. Take for
example Arabic numbers and Roman letters.
Arabic numbers, e.g.: 1, 2, 3, usually require no
introduction. We all use them. Contrast this with Roman numbers, e.g.: I, V,
X, which we all dreaded in school. In
the 6th to 10th centuries,
However, we use Roman letters, not Arabic, for our written
language. The Arabs filled a niche left
by the Romans, who had similarly cornered the market on land for
centuries. For some reason, best left to
historians, the Arabs did not conquer the language of the Romans. The Romans were famous (and infamous) for
bringing
So what? Well, that
question is plain enough. If you are
speaking on history, science, archaeology, math, astronomy, or (gasp) language,
you might choose to differentiate between two sets of words or numbers. For instance, at some point, Coke had to
figure out how to completely change the way they printed materials for
Questions? Suggestions? Sail an email over to me
at the Tourette Tiger
Copyright 2005 by Darin M. Bush